Lovable opens its first London office with 70 staff and plans to reach 100 by year end
The vibe coding company, valued at $13.3 billion in August, says the UK is its third-largest market by paying active users. Its London team covers AI research, engineering, design and go-to-market.
Lovable, the Stockholm-based AI app builder, has officially opened its first London office. The company announced on Thursday 29 October that London is its second engineering, product and design hub after Stockholm, with about 70 people already working there and a plan to grow to 100 by the end of 2026.
The expansion comes about two months after Lovable raised $400 million at a $13.3 billion valuation in a round co-led by Menlo Ventures and the EU-backed Scaleup Europe Fund, according to The Next Web.
What Lovable announced
Lovable lets people build websites and apps by describing what they want in plain language, an approach often called vibe coding. According to the company's blog post, the London teams work across AI research, growth and enterprise engineering, forward-deployed engineering, security, infrastructure and design, alongside go-to-market, marketing, people and finance.
London is not new to the company. Lovable says its design team, led by Nad Chishtie, has been based in the city from the start. The office is also home to the team behind Radish AI, a startup Lovable acquired to scale its work on agents and infrastructure.
Why London
The UK is Lovable's third-largest market globally by paying active users and one of its most founder-heavy, the company said. It named UK customers including ElevenLabs and PortSwigger, as well as global brands such as NVIDIA, Adidas and JLL.
Some of the examples it gave are concrete. At the plant-based nutrition company Huel, around 300 employees have built more than 200 internal projects with Lovable across retail, operations and supply chain, and Lovable says this has cut more than £85,000 in annual software spending. The accounting network HLB is using the platform to build an internal hub. J&T Promotions, an agency that started while its founders were at university, grew from 30 to more than 550 clients and to a team of 15 in under a year by building client tools on Lovable.
Globally, Lovable says users have created more than 70 million projects, with more than 1.2 million new ones each week, and that Lovable-built projects receive over 900 million visits a month. These figures are the company's own.
The bigger picture
Lovable is one of several fast-growing AI companies adding weight in the UK. During London Tech Week in June, Cursor and Legora announced plans to expand there, The Next Web noted. In August, when it raised its latest round, Lovable said it planned to grow its workforce by 50% to around 450 people this year.
The Scaleup Europe Fund's role in that round is also worth noting. The fund, backed by the EU, has been active in large late-stage rounds this autumn, including Pigment's Series E. A European-backed Swedish company choosing London for its second hub is a reminder that the region's talent market works across borders, regardless of where the cheque comes from.
What it means for founders and investors
For London's AI talent market, another well-funded employer hiring 30 more people in two months adds pressure on salaries for experienced engineers and designers, particularly in agents, infrastructure and security. Early-stage founders competing for the same people will feel that.
For founders building on top of AI app builders, the customer examples matter more than the office. Companies like Huel replacing off-the-shelf software with tools their own staff build is a direct challenge to parts of the SaaS market, especially simple internal tools, dashboards and workflow apps. Investors in B2B software will want to know which categories are most exposed.
There is also a lesson in how Lovable is expanding. Rather than opening a sales outpost, it is placing core engineering and research in London and keeping Stockholm as its base. For Nordic and continental scaleups, a second technical hub in a deep talent market is becoming a standard step after a large round, and it often comes earlier than a move to the United States.
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